Updated: Apr 27, 2025
Author: Tony Waldegrave
It can be difficult and frustrating trying to get direct support and help from Google. They don't have an easily accessible customer service help desk where you can talk to someone. There is no published phone number to call Google Ads.
Google's customer support programme is based on the "self-serve" model where you are encouraged to look for answers online, train yourself and/or engage in blogs and forums to find the answers you're looking for. This is all very good if you have the time but who does these days!
With your Google Ads (AdWords) advertising you ideally need to either commit to managing your campaigns yourself or engage a specialist to manage them on your behalf.
If you want to DIY, be prepared to invest time into learning how Google Ads works. The platform changes frequently, and online competition is always evolving. We recommend having a dedicated person in your business who can keep up with the latest updates and best practices.
Alternatively, you can get an expert to manage your Google Ads campaigns for you. This saves you time and gives your business access to experienced professionals who know how to get the most out of your advertising budget.
Before you start driving paid traffic from Google Ads, stop and ask: is your website set up to turn visitors into enquiries, bookings, or sales? If your site isn’t optimised for conversions (Conversion Rate Optimisation, or CRO) or isn’t ranking in Google at all (Search Engine Optimisation, or SEO), paying for ads alone won’t bring the best results.
If you’ve invested in an ‘inexpensive’ website (maybe with Wix, Squarespace or WordPress) and/or you’ve tried your hand at Google AdWords, you may find that you aren’t getting the best results. If you’re looking for an immediate return on investment, AdWords is the way to go. However, there’s little point paying for ads to drive people to your website if it doesn’t generate sales.
It may be the case that you don’t need immediate help with AdWords but, instead, you first need help optimising your website for sales and performance on Google Search.
Search Engine Optimisation (SEO) involves tuning your site to improve its presence in Google Search, whereas Conversion Rate Optimisation (CRO) involves designing the user experience of your website to increase the percentage of people who make a purchase (or sign up to a newsletter, or download a brochure etc). If you’re technically-skilled and have the time, you could potentially teach yourself (maybe try this Introductory Guide to CRO).
If you’re not sure, Adhesion can review your site and offer practical advice. Our free website audit can show you where improvements will make the biggest difference.
If you want to keep learning and managing Google Ads yourself, here are some recommended resources:
You can also browse the Adhesion Blog for New Zealand–specific tips and step-by-step guides.
Want an Expert to Handle Google Ads for You?
If you’d rather leave the technical stuff to an expert, let us help. Adhesion is a certified Google Premier Partner with 18+ years of experience helping NZ small businesses and tradies succeed online. Our team holds advanced Google Ads certifications and can manage your campaigns from start to finish—making sure you get real results for your budget.
Want proof?Check out any of Adhesion’s Google reviews or Facebook reviews to see what other Kiwi businesses are saying.
"We have been working with Ricki-lee from Adhesion with our online marketing for a while now and I can tell you she is full of great ideas for getting people interested and contacting our business. In fact, Ricki-lee is now a very important part of our team, and I can't recommend her, and the team behind her, highly enough."
★★★★★ Kevin Downing June 2025
"I've really enjoyed working with Jen and Ryan from Adhesion! They've been very responsive and knowledgeable and have gone out of their way to help when I've needed campaigns setup in short notice. Highly recommend the team at Adhesion!!!"
★★★★★ Karthik Hariharan May 2025
"Very efficient in getting a result."
★★★★★ Oksana Fediuk May 2025
"We've been with Adhesion for a couple of years now, and they've consistently provided prompt and reliable support. Thanks a lot team for your expert advice and exceptional service throughout this time. Our Google Ads have been performing much better in recent months, thanks to your hard work and dedication. Our recent experiences with Ricki-Lee and Jennifer have been fantastic—it’s such a relief to know that we can be in contact anytime we need. It truly feels personal. Thanks again, ladies! 😊"
★★★★★ Sandeep Nagpal May 2025
"I have been with Adhesion for a couple of years and I am very confident that they are working in my best interest. Peter Volkov communicates well with me and picks up concepts about my business quickly. I am doing well in my business as a result of Adhesion's commitment to their client. I previously had an unfortunate experience of working with a large company who promised the world, charged the earth and delivered nothing of value. The difference now is outstanding."
★★★★★ Karen @ Child Behaviour Service April 2025
"Peter has done a great job running my google ads - highly recommended."
★★★★★ Alex Patten April 2025
"Working with Adhesion I have found them to not only be very helpful but also reasonable and fair on pricing"
★★★★★ Rita Patel-Kumar April 2025
"After years of watching clients get burned by faceless agencies and one-person marketers who vanish overnight, finding Phillippa at Adhesion felt like a revelation."
★★★★★ Alex Mann April 2025
"Ricki-Lee was an amazing account manager. Always pro-active and looking for improvements to my campaign. Would highly recommend!"
★★★★★ Chris April 2025
"A huge thank you to Adhesion, and especially to Ricki-lee, for being an absolute rockstar with my ad campaigns! From the very start, she’s been incredibly responsive—always quick to answer any questions and on top of everything to make sure my ads are running smoothly. I love how creative she is, the way she puts the ads together is just perfect! She continuously monitors and optimizes them, making sure they perform at their best. If you're looking for someone who truly cares about your success and delivers amazing results, Ricki-lee is the one!"
★★★★★ Picnique Queenstown February 2025
"I've had the pleasure of working with the Adhesion team for years, and they have consistently provided professional and valuable services. The entire team is fantastic to work with, and Courteney, in particular, stands out for her attentiveness and responsiveness. Her keen attention to detail and dedication to delivering top-quality service have greatly benefited our projects. I highly recommend Adhesion for their expertise, reliability, and outstanding customer support."
★★★★★ Frank Krieger January 2025
"Adhesion, Jen & Court have taken our online marketing strategy from strength to strength over the many years we have been using them for Gordon Harris. Courteney is an absolute star! Their knowledge is deep and broad, keeping us up to date with the latest opportunities to make our campaigns work better. Highly recommend."
★★★★★ Laura Budd January 2025
"I worked with Reuben @ Adhesion through a previous business which was sold and a new start up business of mine. Very prompt at setting up new campaigns, sorting issues and implementing changes. Nothing was ever an issue and all campaigns delivered acceptable results. Would recommend to any small business owner looking for a more personal agency."
★★★★★ Kyle Simpson December 2024
"We love working with the team at Adhesion, they did an outstanding job with our website—The Lodge at 58 North. Not only did they understand our unique needs as small business owners, but they also perfectly blended creativity and functionality, crafting a site that captures the spirit of our lodge while providing an intuitive, user-friendly experience for our guests. The team's attention to detail and expertise brought our vision to life, showcasing our lodge's unique charm and commitment to authentic experiences.The whole team is professional, highly responsive, and genuinely invested in our success—making us feel supported every step of the way. The result is a beautiful, functional website that reflects our lodge and makes it easy for visitors to explore, book, and get excited about their stay.We highly recommend the Adhesion Team—it's a joy to work with them!"
★★★★★ Administrative Assistant October 2024
"I would like to say that Reuben Nel from Adhesion has been of excellent assistance with our google words campaign. He has excellent knowledge and insight and could communicate that in an easy and understandable way. I would certainly recommend Reuben to you"
★★★★★ Leave Calendar October 2024
"We've been working with Courteney from Adhesion for a year now and it's one of the best business decisions we've made. The growth in online sales, as well as in-store referrals, is testament to Courteney’s expertise. Her communication is superb, she offers practical advice, and nothing is a problem. Highly recommend!"
★★★★★ Velo Ronny's Bicycle Store September 2024
"I have been using adhesion for about 2 months now and my ads and revenue has increased significantly, not too mention there customer service is 5 star. I will carry on working with this company and Rueben Thank you for great work. I highly recommend after using many different agency’s over the last 2 years in NZ and AU. Thanks Again James Roberts SPORTZONE"
★★★★★ James August 2024
